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Laurent Pantanacce

TwitDir / blueKiwi / AssurAnim / w6f / and much more...

Profile

Laurent Pantanacce

Account Manager at blueKiwi - Any question about Professionnal Social Networks? Contact me!
Computer Software | Paris Area, France, FR

Summary

Versatile exec with broad experience in various domains like marketing, sales, and operations management. Direct experience with IT, Telcos, Software companies. Passionated by startups and new business ideas in general. Founder of 3 startups (Crashed one, Stopped one, Sold one). Interested in selling blueKiwi to big companies in order to enable people-centric organisations to create powerful and secure social networks where employees can share conversations, ideas, skills, resources and best practices with one another
Specialties: Business development, Startup launch, Customer Centric Selling (CCS) methodology, Brand awareness, Marketing management, Leads generation, Web marketing, PR, Marketing infrastructure development, KPIs...

Experience

  • Oct 2009 - Present

    Co-founder / AssurAnim.com

  • 2008 - Present

    Account Manager / blueKiwi

    In charge of these industries : - Telcos - pharmaceutic - CPG - food processing - mass marketing - garment - cosmetics - fashion - ... Salesforce.com guru for the whole company
  • May 2007 - Present

    Founder & Owner / TwitDir.com

    Creator of TwitDir (TwitDir is a Twitter users - some call them twitterers - directory, no more!)
  • Jun 2006 - Present

    Brain / W6F

    W6F.com is a think-tank where a bunch of brains think about services that could be developed in the following areas: - internet - mobiles - insurances - positioning - home automation - enterprise 2.0 - and so on... Actually, we are about to launch an insurance geolocalisation solution.
  • 2007 - 2008

    Marketing Manager / blueKiwi

    Marketing management - Marketing infrastructure development - SalesForce implementation, customization and alignement to blueKiwi business and selling model - Leads generation programs - PR - Events - Customer satisfaction
  • Dec 2005 - Nov 2007

    Operations Manager France / Escalate Retail (formerly Blue Martini)

    Initially hired as Product Consultant EMEA, I had to take in charge Operations in France.
  • Oct 2000 - Dec 2002

    Marketing Program Manager / i2 technologies

    INTERNATIONAL MARKETING: i2 TECHNOLOGIES Software vendor, leader in « Value Chain Management » applications: Supply Chain Management, Supplier Relationship Management, Customer Demand Management MARKETING PROGRAM MANAGER for Southern Europe Initially within RightWorks (e-Procurement specialized company), then at i2 Technologies (after Rightworks merger with i2 in August 2001), workout and management of operational marketing activities and lead generation campaigns in the region (France, Spain, Italy, Israel): - Public relations (press relations, analysts relations, seminars) - Brand awareness (tradeshows, conferences, direct marketing, ads) - Demand generation programs (lead detection campaigns)
  • Oct 2000 - Mar 2001

    Consultant / RightWorks (i2 technologies subsiduary)

    in charge of marketing events, and support for presales team.
  • Jun 1998 - Oct 2000

    CEO / BigBoss

    CREATION OF A WEB AGENCY IT Services Provider in the Southeast of France specialized in the development and hosting of internet based collaborative solutions for small businesses. DIRECTOR - Company founder – incorporation of the company - Design, development and rollout of web sites (architecture and content) - Creation and management of a 80 companies customer base - Hosting and maintenance of the solutions - Consulting services (workout of a fraud prevention solution for payments on the internet)
  • Dec 1997 - Jun 1998

    Internet manager / Corsica Ferries

    in charge of web development and e-commerce strategy. Launched the first in-house developped website and online booking (more than 1.2 millions € worth of booking in first year)

Education

  • 2004 - 2005

    ESCP Europe

    Specialized Master in Marketing eBusiness
  • 2002 - 2003

    CFPPA Beaune - Burgundy

    BPREA in Wine/Oenologia
  • 1993 - 1997

    Université Paul Cézanne (Aix-Marseille III)

    Master in Economics

Additional information

Websites:
Interests:
new technology, hitech, wine, corsica, apple

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@La Briciola (64 rue Charlot)
33 hours ago in Paris, France

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